Over 53% sold at UPPERHOUSE at Orchard Boulevard’s private launch

UPPERHOUSE at Orchard Boulevard saw a strong response during its private launch on 18 and 19 July 2025, with over 53% or 162 units sold by the second day at an average price of $3,350 psf. There was healthy demand across all unit types from the two collections: the Signature Collection, which ranges from one-bedroom plus study to three-bedroom premium units, and the Bespoke Collection, comprising 31 four-bedroom suites with private lift and carpark lot. About 99 percent of the buyers are Singaporeans and Permanent Residents.

Ms Yvonne Tan, Chief Corporate & Development Officer said: “The strong take-up at UPPERHOUSE at Orchard Boulevard’s private preview reflects buyers’ confidence in its location in the Orchard Road precinct. It also affirms that buyers are drawn to launches with strong product and locational attributes. We believe buyers see very strong upside and value proposition to secure a unit at UPPERHOUSE at Orchard Boulevard for two reasons – the price gap between CCR and RCR is at its closest, and the price differential between freehold and leasehold for high-end luxury products is at its most attractive.”

Mr Anson Lim, Senior General Manager (Residential Marketing), highlighted that strong visitorship over the last two preview weekends resulted in healthy take-up. Notably, the Bespoke Collection saw healthy interest, with 30% sold and a high-floor unit transacted at about $7.66 million, or around $3,724 psf. Mr Lim said: “This reinforces UPPERHOUSE at Orchard Boulevard’s appeal to both owner-occupiers and long-term investors. Almost all of our buyers are Singaporeans and Permanent Residents, many of whom were drawn to the Orchard Boulevard address, direct MRT access, efficient layouts and attractive price quantum for a development in this Orchard Road location.”

“The take-up rate at the private preview of UPPERHOUSE at Orchard Boulevard is the strongest for a CCR new project, since Watten House sold 57% of its 180 units when it was launched in November 2023,” said Kelvin Fong, CEO of PropNex. ERA Singapore CEO Marcus Chu added that UPPERHOUSE at Orchard Boulevard is well-positioned to benefit from the upcoming master plan developments in the Paterson and Newton areas, as well as the revitalisation of Orchard Road.

Located along Singapore’s most coveted boulevard, the 99-year leasehold development comprises 301 thoughtfully designed homes. Surrounded by lush greenery and conceived with timeless architectural elegance, UPPERHOUSE at Orchard Boulevard reflects our continued commitment to creating homes that stand apart – in design, liveability and legacy.

Building on this, Mr Liam Wee Sin, Group Chief Executive added: “The strong performance of the UPPERHOUSE at Orchard Boulevard launch was a result of UOL and SingLand’s strong execution to deliver a luxury project that befits the Orchard Boulevard address. UPPERHOUSE at Orchard Boulevard is also about our active participation in the rejuvenation of the Orchard Road precinct. In 2023, the Group opened Pan Pacific Orchard, which was voted one of the World’s Most Beautiful Hotels in 2024.”

Experience the development through our flythrough here.