Our Approach


Strong sales of 57% at Watten House on first day of private launch

The private launch of Watten House on 18 November 2023 ended on a high note, with 57% or 102 units sold at an average price of about $3,230 psf. The project is developed in an 80:20 joint venture between UOL and our property subsidiary SingLand.

Group Chief Executive Liam Wee Sin said: “Watten House has ended the year well for UOL and SingLand. This luxury development is a freehold project with a prestigious address, and we have developed this sprawling five-acre site into a low density 180-unit development with high density greenery. Our design concept is of a palatial home characterised by an Asian touch, with vernacular roofs and elegant proportionality. The combination of classic architectural elements and modern design features creates a home that is timeless and poised and this resonated with our buyers.”

General Manager (Residential Marketing) Anson Lim highlighted that the high take-up rate including three penthouses, demonstrates the attractiveness of the development in terms of its locational attributes and product offering. Of the 102 buyers, approximately 96% are Singaporeans and Singapore Permanent Residents looking for both owner occupation and investment, in view of its rarity and potential upside due to Watten House’s location in a predominantly Good Class Bungalows locale with nearby renowned schools and lifestyle amenities.

Situated at the former Watten Estate Condominium on Shelford Road, these award-winning large format residences aim to foster familial bonds through a meticulously crafted layout infused with timeless Asian influences.

Three out of the eight penthouses were sold between $11.7 million (or $3,440 psf) and $14.5 million (or $3,550 psf).

As reported in The Straits Times, PropNex Realty head of research and content Wong Siew Ying commented that the take-up rate was “beyond market expectations”, despite concerns about the April cooling measures and higher prices for larger luxury homes potentially affecting demand.

The showflat was closed after the preview and is set to reopen for the public launch in 2024.

The 180-unit freehold Watten House is located in the prime district of Bukit Timah.
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